Confused about AI and not sure where to start in your business?

A clear, honest view of where AI fits in your business and where it does not. You walk away with a prioritised roadmap of opportunities, the tools and models I recommend for each, realistic costs and timelines, and a delivery plan you can either run yourself or hand back to me to build.

For everyday tasks I use frontier models like ChatGPT, Claude and Gemini, where speed and capability matter most. For anything involving sensitive client data, regulated information or proprietary IP, I deploy open source models that run fully offline on your own hardware. Nothing leaves the building, nothing trains a third-party model, and you stay in control of every prompt and response.

Both. Most consultants drop a deck and disappear. I take the strategy through to delivery, building local prototypes myself and managing my trusted developer network for production builds. You deal with one person from concept to live system.

I run businesses for a living, not just code for them. I have built and operated companies across the UK, UAE and KSA, so I understand the day-to-day reality of running a P&L, managing a team and serving customers. That means I design AI tools that fit how your business actually works, not how a developer thinks it should work.

The discovery call is free. AI audits start from £999 and include a 60 to 90 minute deep dive plus a written roadmap inside 5 working days. Monthly fractional consultancy is priced based on scope and is typically how clients run after the first audit. Custom builds are quoted per project. No retainers, no lock-in, no surprises.

No. My job is to translate the tech into business decisions you can make confidently, not to turn you into a developer. If anything I find that non-technical owners have the sharpest sense of where AI will and will not pay off, because they understand their own operations better than anyone.

Hospitality, marketing agencies, water treatment, professional services, creative studios, and plenty more. The consulting framework is the same. The detail and the model choice change depending on your operations, your data sensitivity and the outcomes you are chasing.

That is exactly what the free discovery call is for. Most owners I speak to know they should be doing something with AI but cannot tell which 10 percent of the noise actually applies to them. I will help you cut through it and tell you honestly whether an audit is the right next step.